Reputation intelligence, weekly
Insights, strategies, and signal on how local businesses read, respond to, and grow through reviews.
Why single-star reviews matter more than you think
A single one-star review rarely moves a rating. What it does move is prospective-customer intent — and that is what most owners miss when they skim their dashboard.
The quiet rise of reputation intelligence as a category
Review management is a workflow problem. Reputation intelligence is a decision problem. Here is why the two are starting to diverge.
How to read a rating drop: a practical guide
Your rating fell from 4.7 to 4.5 last month. Before you panic — or shrug — read this. Six specific things to check, in order.
What we learned from 10,000 dental reviews
We read ten thousand reviews of UK dental practices. Four patterns showed up in every set. None of them were about teeth.
Competitors you should be watching (and how to know)
The businesses a customer actually chooses between rarely match the businesses the owner thinks they compete with. A practical way to find the real list.
The Monday Brief format: why we designed it this way
One page. Three sections. Five minutes of reading. The constraints that shaped the Pinn weekly brief — and the four we rejected.
AI replies that sound human: what we got wrong first
Our first reply model was fluent and useless. It took a month of customer calls to work out why. Here is the short version.
How a four-location restaurant group unified reputation
From one spreadsheet per site to one shared view. What changed, what surprised us, and what the ops lead now checks every Monday.
The review response gap: an uncomfortable benchmark
Local businesses reply to about one in three reviews. The businesses that grow reply to almost all of them. The delta is not a coincidence.
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